With over 13 years of experience in the industry, Joey George came from humble beginnings in Oxford, Pennsylvania. He moved to New York City in 2004 to pursue a creative career in the beauty industry.
Joey's work has been credited in several publications by photographers such as Albert Watson, Arthur Elgort, Bryan Adams, Bon Duke, Victor Demarchelier, Gilles Bensimone, Robbie Fimmano, Kenneth Willardt, Mariano Vivanco, and Simon Eeles. He has also worked with designers to develop brand advertising such as Chrome Hearts, Tom Ford, Thakoon, Givenchy, Diane Von Furstenberg, Armani, Zac Posen, and Stella McCartney.
In 2014, Joey toured Europe with pop icon Lady Gaga. Joey created wigs, head pieces, and styled her hair day to day for the ARTPOP album. He has also contributed styles for the promotion of the Cheek to Cheek album by Lady Gaga and Tony Bennett.
In 2015, Joey signed a beauty contract with Oribe Hair Care. He travels internationally as an educator teaching creative workshops and credits the company in various publications. Recently, Joey was recognized as a Product Development Consultant for Oribe Hair Care. He has contributed to the development of seven new styling products for Oribe Hair Care that launched in 2016 & 2017.
Currently, Joey is represented worldwide by Streeters.