With over 12 years of experience, Joey George came from humble beginnings in Oxford, Pennsylvania. He moved to New York City in 2004 to pursue a creative career in the beauty industry.
Joey's work has been credited in several publications by photographers such as Albert Watson, Arthur Elgort, Bon Duke, Gilles Bensimone, Carter Smith, Bryan Adams, Robbie Spencer, Lea Columbo, Paul Maffi, Enrique Badulescu, and Boe Marion. He has also worked with designers to develop brand advertising such as Chrome Hearts, Tom Ford, Thakoon, Givenchy, Diane Von Furstenberg, Armani, Elie Tahari, Zac Posen, Aritzia, and Stella McCartney.
In 2014, Joey toured Europe with pop icon Lady Gaga. Joey created wigs, head pieces, and styled her hair day to day for the ARTPOP album. He has also contributed styles for the promotion of the Cheek to Cheek album by Lady Gaga and Tony Bennett.
In 2015, Joey signed a beauty contract with Oribe Hair Care. He travels internationally as an educator teaching creative workshops and credits the company in various publications. Recently, Joey was recognized as a Product Developer. He has contributed to the development of several new styling products for Oribe Hair Care that will be launched in Spring/Summer 2016 & 2017.
Currently, Joey is represented worldwide by Streeters.